Day 1: Who are my customers and what are their driving forces?
On Day 1 we will examine the needs, wishes and business context of your customers. Based on sector-specific information, we will take a closer look at the following questions:
What are your customers’ business challenges and needs?
What are the trends and changes within their operational context?
Which types of solutions are they seeking?
How do they go about seeking solutions and what does their customer journey look like?
What is the definition of a good contact strategy?
What value proposition will quickly awaken their interest?
What is a good time to approach your customers, and which channel should you use?
Insight through interactive exercises
You will be taken through the steps of working out a business proposition and a commercial strategy that are tailored to your customers’ sector-specific situation. To achieve this, you will be given the following:
1. Sources that will give you access to sector-specific information
2. Google search tips
3. Best practices in working out customer journeys
4. Practical tips & tricks