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From product selling to consultative selling

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For salespeople who want to grow!

Take the leap to grow from a seller of products into your customer’s strategic partner and get ahead of the competition!

This training course can be given in-company.

Strategically measuring your customer’s essential needs

This workshop has been attended by: 374 salespersons

The average satisfaction quotient is: 89.57%

Strategically measuring your customer’s essential needs

Every sales professional knows that identifying your customer’s needs is an indispensable first step. Nevertheless, there are many salespeople who are unable to see the customer’s real need. They immerse prospects with irrelevant information, drastically reducing any chance of a sale.

Blinc Sales Institute developed an interactive training course that allows every sales representative to put a finger on his or her customer’s needs in a clearly structured manner. In this workshop, you will learn how to systematically quiz your customer to obtain a wealth of information. Your listening skills will be honed in a strategic manner.

The focus is on conducting a conversation in a strategic manner, but in such a way that you come across completely naturally. This way you, as a salesperson, will obtain essential touchpoints that you can use in a following phase to effortlessly convince your customer of your added value. The workshop will provide ample opportunity to put theory into practice and for personalized feedback.

Blinc Sales Institute trains dozens of salespeople every day. Our team and our methods are firmly founded on psychology, with respect for every salesman or woman’s personal sales style.

For whom is this workshop intended?

For commercial professionals who are looking for a systematic approach that will help them detect and create a commercial demand among their customers. For sales staff that do not underestimate the importance of a good needs assessment and wish to hone their strategic listening skills

This training course can also be given in-company.

Workshop programme

  • Identifying the UBRs of my product or service (Unique Buying Reasons)
  • Focusing on my products or service’s USPs (Unique Selling Points)
  • Making use of the 3 phases of strategic demands analysis
  • Compiling your personalized questionnaire
  • Practising, practising and practising some more to obtain personalized feedback
  • Personal action plan

Investment: € 575 (excl. VAT) of which 40% is subsidized by KMO Portefeuille.

This training course can also be given in-company. A budget can be obtained by submitting an application to

Contact us about this training course

Please fill in your name, your address, and your question about the training course From product selling to consultative selling below. We will respond within 24 hours.

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