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Strategic account management

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Get more out of your key accounts

Anchor your position among your most important customers in the short and medium term

This training course can be given in-company.

Chart out a well-considered commercial vision for each of your customers

Chart out a well-considered commercial vision
for each of your customers

Every salesperson has a handful of customers that represent 80% of his or her turnover. It is therefore hardly an unnecessary luxury to understand what their challenges are and how your services can help them overcome these. High time for a an exercise in strategy!

Blinc Sales Institute developed the Key Account Canvas. This model will help you make an X-ray of your customers, giving you clear insight into the short and medium-term opportunities. With a minimum of effort you will be able to increase support within your customer’s organization.

We will compile a structural chart of who your best customers are, which type of customer they are, the challenges they are facing, their strategic goals and what is happening in their market. This is presented in a clearly structured course that we use as the foundation for a concrete action plan.

Blinc Sales Institute trains dozens of salespeople every day. Our team and our methods are firmly founded on psychology, with respect for every salesman or woman’s personal sales style.

For whom is this training course intended?

Group training course for a maximum of 12 sales staff who have already completed basic training and wish to develop their skills. This training course provides insight into yourself and into the customer. You will learn to better connect with all types of customers in a theoretically sound manner.

This training course can also be given in-company.

What is the programme for this one-day workshop?

  • The 80/20 rule applied to your customer portfolio
  • Compiling an Account Management Canvas for each of the customer types in your portfolio
  • Drawing up an action plan for each type of customer

Results-oriented workshop for experienced salespeople who aim to achieve more turnover through targeted efforts

Investment: € 575 (excl. VAT) of which 40% is subsidized through KMO Portefeuille

This training course can also be given in-company. A budget can be obtained by submitting an application to

Highly interesting! I gained a lot of expertise and professional knowledge from an expert in the field.”

Karima Cherfrou -Engie

Contact us about this training course

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